These recommendations provide tools to help members, speakers, and society leaders successfully share industry information, society news, and professional achievements with your personal connections and the wider APS social network.
Check out our social media post
templates for best practices!
1. Join/follow the official APS accounts on all of the social media platforms you use:
General APS Accounts
Journals
Grow: Plant Health Exchange
2. Keep your posts within the maximum character count of each social media platform (these include the quantity of all letters, spaces, and symbols):
- X (Twitter): 280 Characters
- LinkedIn: 3,000 Characters
- Facebook: 63,206 Characters
- Instagram: 2,200 Characters
- Bluesky: 300 Characters
3. Use our main hashtag #PlantDisease and any of the below APS hashtags that relate to the content in your post. Add any other hashtags that relate to the content of your post.
General Hashtags
- #PlantPathology
- #PlantHealth
Annual Meeting
- #PlantHealthYYYY (Ex: PlantHealth2024)
Topical Meetings
- #XXXXConferenceSubject (Ex. #2022SoybeanNematode)
Division Meetings
- #APSAfricanDivision
- #APSCaribbeanDivision
- #APSNorthCentralDivision
- #APSNortheasternDivision
- #APSPacificDivision
- #APSPotomacDivision
- #APSSouthernDivision
APS Press
Continuing Education
- #plantwebinar
- #plantcourse
- #plantworkshop
- #planteducation
Journals
-
MPMI Journal
-
Phytopathology
-
Plant Disease
-
Plant Health Progress
-
Phytobiomes
-
PhytoFrontiers
Plantopia Podcast
Grow: Plant Health Exchange
APS Foundation
4. When you post relevant research, professional endeavors in the field, or wider industry information, use the hashtag #PlantDisease and tag APS to share it with our community:
- X (Twitter) group: @plantdisease
- LinkedIn: type "@American Phytopathological Society" and select our name when it pops up
- Facebook: type "@APS" or "@AmericanPhytopathologicalSociety" and choose the group from the drop-down
- Instagram: tag us in your posts or stories with our username "@planthealthisyourhealth"
- Bluesky: type "@plantdisease" and select the profile from the drop-down
5. Like and share/retweet content from official APS pages to your personal pages/accounts to amplify the message.
- Comment on and reply to posts and responses
- Link directly to the website URL of any APS source information (podcast, course, webinar, landing page content, etc.)
- Consider using
bitly.com to shorten long links
6. Don’t forget about the
APS Commons online community, a social tool for connecting directly to other members!
Set a weekly reminder to visit our community to reply to comments, add your expertise, and start new threads.
7. Contact
APSmarketing@scisoc.org for social media assistance at any time.
Social Media Post Templates
The following are templates to use/adapt when posting about various APS topics:
PLEASE NOTE: all examples are created for X (Twitter), adjust tags in line with the above information in #4 for posts on other social platforms.
Plant Health Examples
Plant Health 2024 templates are now available!
Meeting Templates
Other Templates
Attendee
Example: I just registered for the @plantdisease
[INSERT COURSE TITLE] course! Join me in
[INSERT LOCATION AND DATE(S)] to learn about
[INSERT TOPIC/OBJECTIVES].
[INSERT SHORT LINK] #TopicHashtag
In practice: I just registered for the @plantdisease #ResearchEthics Virtual Course! Join me starting January 18 to learn how to be an ethics leader in your institution. bit.ly/XXXXXXX #ethics
Speaker & Presenter
Example: Join me at the @plantdisease
[INSERT COURSE TITLE] course in
[INSERT LOCATION AND DATE(S)]! I’m presenting on
[INSERT SESSION TITLE]. Register today to learn about
[INSERT TOPIC].
[INSERT SHORT LINK] #TopicHashtag
In practice: Join me at the @plantdisease #ResearchEthics Virtual Course, starting January 18! I’m presenting on Data Management and Security. Register today to learn everything you need to know to be an ethics leader in your institution. bit.ly/XXXXXXX #ethics
Sponsor
Example: We are proud to support @plantdisease by sponsoring the
[INSERT COURSE TITLE] course. We can’t wait to connect with everyone in the #PlantPathology community on
[INSERT DATE(S)] in
[INSERT LOCATION]! Register now:
[INSERT SHORT LINK] #TopicHashtag
In practice: We are proud to support @plantdisease by sponsoring the #ResearchEthics Virtual Course. We can’t wait to connect with everyone in the #PlantPathology community starting January 18! Learn more: bit.ly/XXXXXXX #ethics
Speaker & Presenter
Example: I’m looking forward to presenting the @plantdisease
[INSERT WORKSHOP TITLE] workshop on
[INSERT DATE]! Register today to learn [INSERT LEARNING OBJECTIVE]:
[INSERT SHORT LINK] #TopicHashtag
In practice: I’m looking forward to presenting the @plantdisease “Basic #Bioinformatics and Command-line Tools” workshop on October 18! Register today to learn how to handle, explore, and organize big biological data: bit.ly/XXXXXXX
Sponsor
Speaker & Presenter
Example: I’m excited to present the @plantdisease webinar
[INSERT WEBINAR TITLE] on
[INSERT DATE]! Register today to learn
[INSERT LEARNING OBJECTIVE]:
[INSERT SHORT LINK]#TopicHashtag
In practice: I’m excited to present the @plantdisease webinar “CVs 101” on April 14! Register today to learn how to craft a professional CV for a variety of uses:
bit.ly/XXXXXXX #CurriculumVitae
onsor
- Watch my new webcast ”[INSERT WEBCAST
TITLE]” for free on Grow: Plant Health Exchange! @Crop_Protection
[INSERT DOI LINK] [TAG AFFILIATIONS]
-
For
Phytopathology: Read "[INSERT PAPER TITLE]," my latest paper published in @PhytopathologyJ:
[INSERT DOI LINK][TAG CO-AUTHORS and/or AFFILIATIONS] #Phytopathology
-
For
Plant Disease: Read "[INSERT PAPER TITLE]," my latest paper published in @PlantDiseaseJ:
[INSERT DOI LINK]
[TAG CO-AUTHORS and/or AFFILIATIONS] #PlantDisease
-
For
MPMI: Read "[INSERT PAPER TITLE]," my latest paper published open access in @MPMIjournal:
[INSERT DOI LINK]
[TAG CO-AUTHORS and/or AFFILIATIONS] #MPMI
-
For
Plant Health Progress: Read "[INSERT PAPER TITLE]," my latest paper published in @planthealthprog:
[INSERT DOI LINK]
[TAG CO-AUTHORS and/or AFFILIATIONS] #PlantHealthProgress
-
For
Phytobiomes Journal: Read "[INSERT PAPER TITLE]," my latest paper published open access in @PhytobiomesJ:
[INSERT DOI LINK]
[TAG CO-AUTHORS and/or AFFILIATIONS] #Phytobiomes
-
For
PhytoFrontiers: Read "[INSERT PAPER TITLE]," my latest paper published open access in @phytofrontiers:
[INSERT DOI LINK]
[TAG CO-AUTHORS and/or AFFILIATIONS] #PhytoFrontiers
Social Media Post Examples
The following social media posts are good examples of the above recommendations in practice.
